
What's Up I'm Cass,
Writer, Speaker, Thought Leader & Business Consultant. I’m just a guy who’s obsessed and passionate about mental mastery and personal development.
Start, grow, and reduce the time you spend on your one-person business (without sacrificing your authenticity).
Ready to enroll with 2,544+ other students? Enroll Here.
The future of work is play.
Modern education is failing.
People are losing trust in the system.
The shift to online education has already begun.
From institution to individual. Centralized to decentralized.
Can you see it happening all around you?
I see this on Twitter almost every other day:“I’ve learned more on Twitter in 6 months than I ever did completing my 4 year degree.”I think it’s safe to say that the future belongs to those that take advantage of this mental & financial wealth transfer.That is to say — those who pursue their curiosity, learn to build, learn to sell, and learn to capture attention in the age of opportunity.It sounds like a dream (and it is, all crazy ideas start as blasphemy), but the reality is that most people have not developed themselves to a point of realizing this potential future.The people you follow on social media saw the opportunity.They were some of the first 2nd tier thinkers of our age.And after speaking, working, and consulting with many of them, I can tell you that they are not “special.”They are just good at the skills listed above.These skills can be trained. Fast.
Especially right now, we are earlier than we think.
“There are almost 7B people on this planet. Someday, I hope, there will be almost 7B companies.” — Naval
That quote has lived in my head rent-free for a while now.
I finally cracked it.
Everyone can have a business? WTF?!
Correct.
If everyone pursued their curiosity — their nature — we would all end up selling complimentary products, breaking off into tribes, and entertaining each other on the topics we are obsessed about.
We have and will continue to build solutions that allow us to live in accordance with our nature. That seems to be the next stage of human development.
Think about it…
How many people do you follow?
How many people does everyone else follow?
Just a guy obsessed with dissecting this for you.
I tried it all.
eCommerce brands. Dropshipping. Digital art theme pages. Facebook ads. A fitness YouTube channel. Online surveys. Whatever… I tried it.
After thousands of cold emails, a $3,000 loan from my dad, and sleepless nights trying to “crack the code,” I was tired of it.
Not only did I fail at all of these, I hated every second of it.
Building the businesses was fun — like… really fun. You couldn’t peal me from my desk and get me to eat.
But finding customers that I had nothing in common with was not fun at all.
I had no interest working with people I couldn’t connect with personally.
I had no interest building out projects for other people’s passions.
I was in it for the money, not the fulfillment of helping people develop themselves in the areas that excited me. The things I could talk for hours about.
Writer, Speaker, Thought Leader & Business Consultant. I’m just a guy who’s obsessed and passionate about mental mastery and personal development.
Helping individuals like yourself create powerful minds capable of transcending into mastery, designing a life that serves you, and achieving extraordinary success has been my life’s greatest work. Because I remember when it was all just a dream for me.
I’m not here to deliver rehearsed lines or provide one-size-fits-all solutions. I’m here to empower you to harness your unique strengths, destroy your former programming and show you the art of purposeful living by creating a new mind. Whether your an aspiring entrepreneur or current business owner, autonomy. freedom and advancement in life all begins with how you think.
QUICK DISCLAIMER:
The only way you can work with me at the moment is through my company, PURPOSED TO DOMINATE.
If you want to build a mind, a brand, a lifestyle and experience personal growth like never before with someone who can get results, fill out this questionnaire and my team will reach out to you.
Much more than boring ol’ business.
Here is exactly what you will receive in the 60 days we spend together:
An established authoritative brand, a growing loyal following, an email list that you own, and the potential for paid gigs to come straight to you.
A clear & original content strategy for the next 3 years that is based on your life’s work (which you will gain clarity on).
The ability to go from idea to execution in record time. This comes from rapid learning & productivity systems (plus free no-code tools).
A streamlined system for creating credible content and how to repurpose it to go viral on all other social media platforms (you only have to write one full piece of content per week).
A relationship with the leaders you look up to. We help you get your foot in the door even if you have 0 value to give up front. This is the key to fast audience building (not engagement or paid shares). Example:
Pursue your curiosities, passions, and obsessions while setting yourself up for profit (even if those don’t seem profitable).
Reach new levels of consciousness, awareness, and understanding of the things you are obsessed about. You will notice your increase in cognitive & intellectual development.
As simple as that.You will learn everything you need to start, grow, and productize yourself on the internet.
You have everything you need. You just need a system to help put it out into the world.
Enroll Today For Proven Strategies For The Future Of Work
If you still have questions about what you will be receiving, let me clear it up for you.
You will receive branding, content, audience growth, marketing, product creation, and sales systems that will run the entirety of your business.
You will also receive the confidence, clarity, and a 3-year action plan for growing your business in the digital economy.
This does take time. But you will receive the success I had after 4 years in a fraction of that time.
So, what’ll it be?
The traditional career path that costs your entire life savings and the possibility of getting a high-paying job?
Or the tools and education necessary to build your own security, get a job without a degree, and open yourself up to the infinite opportunity that colleges can’t compete with?
Here are your options:
Make sure you are making the right decision.
Accordion Content
Crack The Code is systems based with accompanying education on how to implement them.
These are the systems I use for my brand, content on all platforms, promotions that pull in consistent sales, and how I build my products / services from the ground up with a launch strategy.
2 Hour Writer is a system for writing weekly content. Newsletters > threads > posts that are repurposeable across platforms.
Cognitive Currency is a system for building, launching, and sustaining sales with a digital product that sells while you sleep (not selling a freelance or consulting service).What does Digital Economics have that the other two don’t?
How to create an authentic brand and niche of one.
Expanded Notion templates for branding, deep work, and content writing.
Diversifying platforms and repurposing your content outside of writing platforms.
Advanced growth strategies for social media.
How to start a service business and land $1000-$5000 clients without a large audience.
How to automate client acquisition and product sales with email marketing sequences.
The ins-and-outs of making an income without followers.
If you want to start with the other courses first, there are modules at the end of them that allow you to upgrade to Digital Economics at no extra cost. So feel free to start with 2 Hour Writer or Mental Monetization.
Yes. There will be a module inside that gives you the option to upgrade.
Nope! The entire curriculum is based off of free tools. All of the systems for using those tools are inside Notion or Kortex.
There will be recommendations for paid tools for when you are ready to invest back into your business. I would not worry about or overthink this.
This course is beginner-friendly, but I would be lying if I said that people that have already started don’t have an advantage.
Those that already have a foundation will be able to implement these systems fast.
There is a slight learning curve for absolute beginners. It will take time to gain the awareness that others have gained over years of online business.
That is why we take a real-world project based learning approach. As a beginner, you will learn — fast — and be able to make progress faster than those without these systems.
Yes. Building a personal brand is like a public resume. The benefits go far beyond potential monetization.
Employers are actively looking for the skillset taught in this course. With a polished online presence, you will gain priority over the people that apply for a job without any projects built out.
(And, it is just a great way to document your life, gain self-awareness, get better at high-value skills, and be able to transition your brand growth into personal growth.)
To name a few, you can freelance, coach, consult, or sell digital products relating to:
Web design, sales funnels, ghostwriting, marketing, email marketing, branding, audience building, and content creation.
If you have other skills or interests like health, fitness, self-improvement, mental performance, psychology, or anything else that helps people live better lives — you can use these skills to build a business around one of those.
In short, you can take my systems — make them your own after you get results practicing on your own business — and sell them to the audience you have built.
That is another bonus of a personal brand. You get to practice and document everything you do in a way that generates opportunities.
(I have experience with all of these and can give you guidance for all of them — that’s how I developed these systems. I freelanced and consulted with them.)
The Bachelors tier is all you need to start building leverage online.
The Masters tier is for those that want product launch, offer creation, funnel, and sales systems.
During the course, you will be building out a lead magnet and/or your first offer. The Masters tier will help you build a high-converting landing page, create an irresistible offer, and automate client acquisition and product sales.