1. Idea is all it takes to radically transform your life.
Ideas are cost efficient because the price to produce them are next to zero.
Yet, how can something so priceless that the mind so easily produces still go ignored on a daily basis? Perhaps it’s because there’s an associated cost with pursuing the actual idea that most people are unwilling to pay.
In This letter you’ll learn:
- My personal definition of what currency is.
- Why the world is in such short supply.
- Why turning your mind into a money printer is easier than you think.
- Why building a business has turned into modern day survival.
As A Matter Of Fact:
I’m not going to talk to you like a baby, you already know what money is. If you’re old enough then you realize it’s the one thing you’ve been taught to chase since before you could even understand what it was.
It rules our world, it’s the primary form of exchange for goods/services and the religious pundits will say it’s the root of all evil blah blah blah..
Definitely not looking to debate here in terms of beliefs.
But the truth of the matter is, no matter your belief I think we can all agree, it’s an absolute necessity if you’re going to survive in today’s world.
I’m not talking about paper dollars and coins though. I’m referring to a currency that our minds produce effortlessly. “Cognitive Currency”. A currency so rich that it actually has the ability to mold our actual realities if drawn out effectively.
The mind is a deep well, teeming with thought’s all day long, constantly taking in inputs from the world around it. Filtering out the useful from the not so useful thoughts.
The Mental Drought:
Your mind by nature is a pattern recognition system. Always seeking out a way to understand it’s present and future trajectory in order to preserve your survival.
The problem is most people are stuck in survival mode. Working jobs they can’t stand for a little bit of currency while still spending a lot of their time making it. (The trade off here sounds pretty bad to me).
But it was a behavior that you learned from the masses around you. The conformity bias at it’s best.
If your wondering what that hell that even is, it’s a type of groupthink, refering to the tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group, often to fit in or be accepted by others.
Do you see where im heading here?
The reason why you have good ideas but fail to bring them to fruition is because it is abnormal for you to deviate from your expected norm. The norm of what you see.
-Go to school.
-Get a job.
-Work 40hrs a week.
-Hopefully retire with “some” money saved. (not likely though in today’s economy)
Ideas can’t be produced from an overly stimulated, cortisol drenched mind. It’s simply impossible. Your well of deep thought feels dry because the machine of society is waging war against your creativity. If your going to get free and start generating high income producing ideas, your going to need the blue print.
Finally, Time For The Good Part:
What does a Car, a roller coaster, and a game system all have in common?
I won’t make you guess forever but at least try before you start scrolling please sheesh.
I’ll end your misery, each of them create pleasurable outcomes in the brain but the outcomes are produced from a predictable system. These chemicals include:
- Serotonin.
- Dopamine.
- And Norepinephrine.
These chemicals are absolutely essential if your going to start printing money and there produced through “flow”. That special state of mind that happens when your locked into a creative work that has your attention completely captured.
As I said in the very beginning of this letter, all you need is 1 idea.
1 great business idea though.
Because this idea is a business, this idea is the key to the freedom in life you are ultimately looking to attain.
I’m going to lay it out as plain and clear as humanly possible. So If followed to the T this should produce for you within the next 90-120 days a minimum of 10K. (BUT THIS IS ONLY FOR THOSE WHO ARE WILLING TO WORK)
This is not a magic money pill.
This is not a get rich quick from doing nothing scheme.
This takes real work. It’s worked for me and will work for all who are willing to invest and do the work themselves.
This is a slice of my framework but even this tid bit will get you that much closer to printing money with your brain.
So here goes:
- Identify Your Ideal Market Needs and Trends
- Research: Conduct thorough market research to identify gaps in the market, emerging trends, and consumer pain points. Use tools like surveys, interviews, and online research to gather data.
- Analyze Competitors: Study existing businesses in your area of interest. Identify what they do well and where they fall short. Look for opportunities to differentiate your idea.
- Trend Analysis: Keep an eye on industry reports, social media trends, and economic indicators to spot potential gaps and areas of growth. (insert your product here).
2. Brainstorm and Ideate
- Divergent Thinking: Gather a diverse group of people (friends, colleagues, mentors) and conduct brainstorming sessions. Encourage free thinking and the generation of as many ideas as possible without judgment.
- Mind Mapping: Use mind mapping techniques to visually organize your thoughts and explore connections between different ideas and concepts.
- Idea Filtering: After brainstorming, filter the ideas based on feasibility, market demand, and your personal interests, skillset or expertise.
3. Validate Your Ideas.
- Prototype and Test: Create a minimum viable product (MVP) or a prototype of your idea. This could be a simple version of your product or service that you can test in the market.
- Gather Feedback: Share your MVP with potential customers via social media through post, newsletters or Youtube content and gather as much feedback as humanly possible. Use surveys, polls or focus groups to understand their reactions and suggestions.
- Iterate: Based on the feedback, refine your idea. This may involve tweaking the product, adjusting your target market, or changing your business model.
4. Develop a Model.
- Define Your Value Proposition: Clearly articulate what makes your product or service unique and why customers would choose it over competitors. Authenticity you have to differentiate yourself from the crowd.
- Choose a Revenue Model: Decide how you will generate income. Common models include direct sales, subscription services, freemium models, premium offers, 1on1 coaching, cohorts or affiliate marketing, and advertising.
- Create a Business Plan: Outline your business strategy, including marketing, operations, financial projections, and growth plans. This will serve as a roadmap for your business. (not the most necessary but still helpful in the beginning).
5. Launch and Scale.
- Marketing Strategy: Develop a marketing plan to promote your business. Utilize digital marketing, social media, content marketing, and traditional advertising to reach your target audience.
- Monitor Performance: Use key performance indicators (KPIs) to track your business’s performance. Analyze sales data, customer feedback, and market trends to make informed decisions.
- Scale Up: Once your business is established and generating income, explore opportunities for scaling. This could involve expanding your product line, entering new markets, or leveraging partnerships. (This is for those who have already made it to level 50. Do more so you can make more).
This simple framework is designed to guide you through the process as an entrepreneur (or soon to be entrepreneur) of generating and refining real mental currency.
Again, (THERE IS NO MAGIC PILL).
Flexibility and adaptability are the keys to creating the mental real estate needed to produce real and lasting ideas that can change your life financially. So be prepared to pivot and adjust your strategies as needed.
The Times Have Changed, That’s For Certain:
I’m pretty sure you have eyes so you can see how you creating something of real value, something tangible and transformative for society is of the utmost importance.
And what better way to do that then create something that directly benefits you and someone else at the exact same time.
Business is no longer an option in our society, it is a modern say survival tool, like the axe or hunting hatchet.
The social net is tearing, zombies walk among us and free thinkers are considered outlaws.
It’s more important than ever that you become the highest version of yourself possible. Not just out of want, but necessity. The quality of your life depends on it.
That framework up above actually works, so don’t cheat yourself by skipping over it, treat yourself by applying it.
You’ll thank me later.
For those who endured this long ass letter until the end I have a special treat you can expect in the next letter and I promise you won’t be dissappointed 🙂
That’s all I got for now family. I hope you enjoyed.
In the meantime keep creating your own reality.
See you all in the next letter.
– Cass
